Horizon Development Markets is the market research, market intelligence and go-to.market advisory unit of Horizon Development.

Horizon Development Markets is today the main operating unit of Horizon Development. It is the unit that has specialized over the years in helping companies to know better and to reach their market objectives and in particular in quantifying new emerging markets. Aside from investigating market opportunities, assessing competitive positions, testing new products in new markets and assisting companies to jump-start their sales operations in the most cost-effective possible way, Horizon Development Markets is mostly known for offering innovation-centric entrepreneurs with the chance to start their sales operations before having the resource dedicated to the creation of a sales force or a sales department. 

Horizon Development Markets is commonly using various market investigation, some commonly used in traditional market investigations, some others more specifically coming from fields such as corporate finance, mathematical modeling and military tactical intelligence:

  • Market intelligence & research
  • Competitive analysis
  • Special investigations (markets, investments, management)
  • Business intelligence
  • New market search & identifications
  • New markets analysis
  • Product introduction and product launch on new markets
  • Go-to-market strategy
  • Go-to-market roadmaps
  • Cost-effective marketing setup for young innovative companies
  • Customer profiling
  • Customer mapping
  • Pricing algorithms
  • Due diligence (markets)
  • Cost-benefit analysis in the context of market introductions
  • Large surveys conduct and analysis
  • Mystery shoppers
  • Thought leaders mobilization
  • CRM efficiency evaluations
  • Social media
  • Market leadership development

Horizon Development Markets' main services are offered independently, but are also conveniently packaged under two main products that correspond more precisely to the core of the demand on the market today:

Market Reach 

This is a market investigation package that helps large and smaller organizations to get a full assessment of where they stand today on specific markets and what opportunities are offered to them for future growth. It includes thorough market research, interviews and visits and sometimes the use of specific and less conventional tools.
    • All industries
    • B2B / B2C
    • Intensive 30-60 days program
    • Thorough market investigation
    • Investigate the market, its various opportunity niches, growth potential and its potential pitfalls
    • Target prioritization via algorithms ("what ifs" approach)
    • Expert third-party evaluation about market expectations and go-to-market plan
    • Identify added efficiency and cost-saving measures
    • Test selected sample markets using appropriate methods (open vs. stealth)
    • Learning from the market tests: Go-to-market strategy and sales tactics adjustments before launch
    • Synchronize market specific expectations with marketing campaigns
    • Finalization of the go-to-market roadmap
    • Long-term market growth perspective review
    • Prepare, activate and monitor the full market launch
    • Training & coaching of the Sales & Marketing Force
More info & request for a free consultation: marketreach [at] horizondev.net


Market Sniper 

This is the groundbreaking Horizon Development program for companies that are too young or under-financed to afford a Sales Force on their own. The program proposes a "hands-on" approach to devise a sales and marketing roadmap to get sales started on specific markets where Horizon Development agrees to share risks with them. Horizon Market is involved at all levels of the Sales and Marketing process until significant successful sales revenues allow the client company to self-finance a full Sales and Marketing department on its own. Market Sniper is also often used as a critical gateway for young companies that are seeking early financing from angels, VCs or banks who are expecting to see early sales and market response results before they commit investments.

    • All industries. Priority given to innovation-centric companies and products
    • B2B and sales networks for B2C products
    • The program proposes a "hands-on" approach to design, test and implement initial sales and marketing operations on selected markets
    • 4 months minimum program
    • Horizon Development agrees to share risks
    • Horizon Market is involved at all levels of the Sales and Marketing process until significant successful sales revenues allow the client company to self-finance a full Sales and Marketing department on its own
    • Investigate the market, its various opportunity niches and its potential pitfalls
    • Identify the "pivots" in sales, distribution and marketing communication
    • Proposes a go-to-market strategy and roadmap (strategy) with an actionable plan (tactics), timely division of labor (who is doing what and when) and a milestones algorithm (what ifs)
    • Put the plan into action
    • Test sample markets and learn from it before the official launch to larger markets
    • Synchronize market specific expectations with marketing campaigns and team
    •  Conduct the market launch
    • Start to recruit the future Sales Team to continue to carry out the plan and the sales operations
    • Market Sniper is also often used as a critical gateway for young companies that are seeking early financing from angels, VCs or banks who are expecting to see early sales and market response results before they commit investments

More info & request for a free consultation: marketsniper [at] horizondev.net
 
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We are open! You can check here some of our non-confidential past projects:



Other products offered by Horizon Development Markets

Since 2006, Horizon Development Markets has played an important role in helping various companies to identify, select and contract their distributors / partners in selected countries (Baltic Sea Region, Norway, UK, France, Germany, Italy China, USA, Argentina, Bahrain, Russia, etc.). Also, the strong market intelligence expertise of Horizon Development Markets combined with tourism-specific expertise from Horizon Development Baltics and from the Baltic Ambassador Programme has led to the creation of specific and highly competitive tools for the tourism and hospitality industry such as MarketTour™

TechPass is a program specifically designed for the IT industry. It provides sample user market test of newly developed technologies that need a go-ahead before they leave the prototyping mode. The objective with TechPass is to bridge product development with market realities before product launch; allowing for cost-saving measures, product modifications and sales channels adjustments before the company commits with full sales and marketing resources. This step is often seen very favorably for tech companies seeking initial investments as a safeguard for initial investors: Getting first sales, first implementations and happy customer references for further business development and further financing.