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  • The Accor Group, Hyatt, Airbnb,... Everybody is doing now their own "home certification" to make sure that clients are coming back... But how valid is a certification designed by the same people that wants you to stay at their place? Even Portugal has now invested a large amount to certify ALL of its tourism destinations!
  • There is an indisputable need today for an independent certification system in order to re-establish trust in travel and self-certifying will not help
  • Those were the conclusions of the experts attending the April 15-16 online Seminars Coping with the COVID crisis: Guidelines to the travel and accommodation industry for the post-COVID period and who produced the entire protocol behind the Clean&Care Audit (and continue to improve it)
  • Horizon Development is proud to have been at the very origin of this superb initiative to re-establsih trust in travel until a permanent vaccine solution is found for COVID-19

What is the Clean&Care Audit and Certification about?

    1. The Clean&Care Certification is an independent post-COVID online and onsite audit to check if your destination is prepared to welcome visitors and ensure their safety related to risk of COVID and certification program for the travel, hospitality and tourism industry
    2. It tells travelers how much the destination management cares about COVID-related risks and how well the national health board’s recommendations have been implemented specifically to that destination
    3. Based on the safety standard protocols developed specifically for the travel & hospitality industry by medical research, health care, safety, emergency response, ventilation engineering and travel experts during Horizon Development’s April 15-16 Seminars Coping with the COVID crisis: Guidelines to the travel and accommodation industry for the post-COVID period
    4. Important marketing tool to re-establish customers’ trust in traveling after lockdowns have been lifted
    5. Accessible, affordable, adaptable and straightforward online international certification process followed by random onsite inspections

More information:

Applications and Fees:

To get your application directly from the Clean&Care Certification Board:

Standard Fee: € 280 per audit and certification

Discount offered if you apply via Horizon Development:

  • Horizon Development Discount: - € 20
  • Henry Feldmann Foundation grant (valid for applications placed through Horizon Development only and accepted and paid before June 30th 2020): - € 60
  • Total discounted Fee via Horizon Development = € 280 - 80 = € 200 (save € 80)

To apply those Horizon Development discounts to your application, you must send your application request at instead with the headline "Clean&Care Horizon Application". Your email will be forwarded to the Clean&Care Certification Board, which will send you the application form to be returned to them.

Note: An application via Horizon Development is less expensive, but may take an extra day or two (time to check on you and pre-register you for the grant contribution) compared to sending it directly to the Clean&Care Certification Board via

About Horizon Development and Clean&Care:

    • Horizon Development is proud to be a partner in the Clean&Care Certification initiative, to bring o the Board its experience in destination management & marketing, notably following its leadership position with the Alma Adventures (2002-04), Via Hanseatica (2005-08), Sinimaed Museum & Memorial Park (2007-10), and the Baltic Ambassador Programme (2006-2013).
    • Horizon Development was key to bring together back in April 2020 the multidisciplinary team that makes today the Clean&Care Certification Board and developed its testing protocols.
    • Horizon Development is a permanent member of the Clean&Care Certification Board and its temporary administrator. It is also the recipient of a grant from the American Henry Feldmann Foundation, an organization committed to support learning and tolerance through travel. The Foundation will co-finances 30% of the cost of audits for applications registered before June 30th, 2020. We hope that our cooperation with the foundation can be continued in the days after June 30th, but without much certainty.

To contact Horizon Development regarding the Clean&Care Certification Board or the Feldmann Grant: cleanncare[at]

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